General Manager of Fuzhou Shuangfu Lighting Co.
This year, the market performance of professional and characteristic brands will be better, from the company’s sales this year, supporting lighting design products and minimalist style products are the mainstream products sold this year, especially supporting lighting products this year to improve the proportion is very obvious. 2021 will also be the main lighting design-related lighting products and minimalist style products.

General Manager of Harbin Colorful Sunshine Lighting
This year, the whole lighting industry is really affected and impacted, but under the stimulation of national policies, the development of brand enterprises is very good. Especially the construction of new cultural tourism landscape, also achieved the ideal goal of enterprises. This year, more companies have turned their attention to the webcast, the benefits are not necessarily maximized, but corporate brands and other visibility are increasing. Brand enterprises still have a competitive advantage, and our dealers are willing to work with them, but also tend to brand enterprises.

General Manager of Shandong Xinliangmei Trading Co.
2020 is a very difficult year for home lighting and lighting brands, the impact of the epidemic, the poor environment, the homogenization of products, the traditional model, the lack of channels, etc. are affecting today’s brand enterprises, the only change and continuous reshuffling to purify and improve the business environment of the industry. 2021 is more optimistic about the intelligent control and lighting control, is the demand of the times of young consumers and the pursuit of The experience of a good life aspires to the demand.

General Manager of Shaanxi branch of Woodland
The market in the epidemic environment in 2020, relative to previous years, dealers at all levels are more cautious, the most obvious result is that more not to prepare inventory, consumer power in the weakening, more pursuit of cheap, as long as the product quality is stable. In 2021, I think the better development of the category is commercial lighting and home lighting, I personally think that with the economic recovery after the epidemic, the stock market will have a certain performance.

General Manager of Shaanxi Jiazhe Trade
This year for the big brands, I personally think the impact is not very big, first of all, the big brands after years of precipitation, network coverage is high, consumers are more recognized, most will choose to hear the brand. Secondly, the price of large brands is now more affordable, and the price difference between the second and third-tier brands is not much, compared to the consumer more easily accepted. Third, the quality and service of large brands are relatively more trustworthy, so for brand companies, the advantages of this year is more prominent.

In order to obtain first-hand information about the local lighting market, he interviewed several dealers in Shijiazhuang by phone and WeChat and learned that the lighting market in Shijiazhuang has been shut down at the first time after the closure of the city. In fact, the local outbreak of the epidemic, Shijiazhuang people do not know more than everyone, but also through the media reports in the past few days to understand the situation of the epidemic in Shijiazhuang. The people of Shijiazhuang have expressed their understanding and support for this closure. It is urgent to stop the spread of the epidemic, and extraordinary measures must be taken in extraordinary times.

Li Mu contacted Zou Wenbei, general manager of the Hebei branch of Five Lights and Ten Colors, to learn more about the current market shutdown and logistics stoppage in Shijiazhuang, and the sudden closure of the city, which had a great impact on the Hebei branch of Five Lights and Ten Colors.
On the one hand, there was no advance notice of the isolation, which did not give everyone time to buffer and adjust, so many merchants were also caught off guard.
On the other hand, this month is the peak sales season, Shijiazhuang logistics suddenly stopped, customer orders can not be issued, the current Hebei customers can only through the factory and the surrounding agents to coordinate the delivery.
Moreover, the market planning for the new year has been done, and we have just started to work step by step, so the originally planned “open door” activity can only be temporarily stopped. Now we can only see the next development of the epidemic and then make adjustments. We hope that the epidemic can be controlled and unsealed as soon as possible, so that we can expect to rush another wave of sales before the year.

Affected merchants and more than one or two, De Fina Lighting Engineering Co., Ltd. general manager Chen Shusheng also said the current predicament faced by the company: “As the company mainly undertake local intelligent engineering projects in Hebei, the closure of the company’s business is greatly affected. On the one hand, the company is following up the project can only be suspended, some of the project with more urgent schedule requirements can only give up to others; on the other hand, because now the company can not go out, to the end of the project to call the money has brought great difficulties; furthermore, even if the future unblocked, temporarily can not travel normally, everything in the future has become an unknown.”

Fan Yongbo, general manager of Shijiazhuang Hizhongda Lighting, said that the epidemic also has a great impact on wholesalers. The year before is the peak season for wholesale channel sales, and every year at this time we all hoard a lot of New Year’s goods in our coffers, many of which are time-sensitive, such as holiday lights. Especially this year and catch up with the tide of price increases, in order not to affect the sales of many wholesalers have been replenished, high into thin profit only for more sales. Now the logistics stop, I sincerely hope that the epidemic can be controlled as soon as possible, as soon as possible to unblock.

The general manager of the Anima store in Hebei, who mainly retails lanterns, Jin Liping, said that this year’s retail days were already difficult, and the peak sales season did not wait, but the epidemic was raging. The original plan for 2021, the Year of the Ox to open the door, now can only become a passing cloud. But after years of struggle, the mind has long become calm, in front of the epidemic, can only obey orders to listen to the command, believe that after the storm will be a rainbow.

1.The company’s current layout in intelligent firefighting

A: The company actively lay out the intelligent firefighting field, in 2019 into the domestic intelligent firefighting field professional company – Zhuhai Simer Electric Co. The company was successfully selected as one of the “2020 Top Ten Intelligent Evacuation Brands for Fire Protection” by HC, and participated in the “Design and Installation Atlas of Fire Emergency Lighting and Evacuation Indication System”, further promoting the development of the company in the field of intelligent fire protection.

2.How does the company respond to the recent increase in commodity prices?

A: Rising raw material prices will have a certain impact on costs, but the company continues to promote product platform through the product solution center to improve input and output; at the same time, through manufacturing cost reduction, material cost reduction and other measures to try to offset the impact of rising raw material prices to maintain stable gross margins.

3.The company’s current product categories

A: The company has been expanding its product categories rhythmically based on market trends, consumer demand, product line synergy and other factors. At present, the company has extended from the lighting category to the field of drainage, bath bar, set hanging, etc., to provide consumers with one-stop integrated solutions.

4.How does the lighting company respond to the downward impact of real estate

A: (1) The company continues to promote the transformation of dealers, improve the solution capacity, improve the conversion rate of store traffic and customer unit price.
(2) Increase development of stock replacement market business.
(3) Continue to develop the business of commercial license.

5.Development of the company’s commercial license business

A: The company’s commercial license business focuses on five major industries: real estate, office, industrial, commercial chain, and municipal transportation; after the epidemic, the commercial license business has been picking up quarter by quarter as construction projects resume one after another.

The company’s refined housing business continues to grow at a high rate and has cooperated with more than 50 Top 100 real estate companies, and won the bidding for a number of head real estate companies in all categories of procurement projects.

Why digital upgrade

In the development process of traditional lighting industry, many lighting people have felt the impact from different levels, indeed the epidemic does not come every year, but in these years the traditional lighting industry is affected by macro and micro factors, the future will enter the game of the stock market.

At present, the number of lighting companies, but the industry is in the homogeneous competition, the market in the midst of disorderly development, especially the fragmentation of traffic impact is more obvious, most of the traffic of enterprises in the past from the offline traffic, but with the booming development of e-commerce, Internet, etc. in recent years, many lighting companies have felt the impact, to varying degrees, forcing traditional lighting companies urgently need to transform and upgrade.

Where is the future of the lighting industry? Perhaps the only path is to achieve digital upgrading. Hongyan electric is the industry’s earliest intelligent lighting concept, but at that time, the development of various aspects of intelligent lighting is still immature, until recent years, intelligent lighting ushered in a new opportunity for development, from the political environment, the nineteenth session of the Fifth Plenary Session, the development of digital economy, promote digital industrialization and industrial digitalization, for the lighting industry digital transformation to provide a good opportunity; from the market level, the industry will enter the stock Game era, to bring a broad space for the development of intelligent lighting; from the technical level, AI + IoT, cloud computing and 5G and other technologies to support intelligent lighting has basically matured, will inevitably lead to innovative iterations of technology, promoting the intelligent upgrading of the lighting industry; from the demand level, people’s aspirations for a better life, are a great impact on the traditional lighting industry.

In a few years ago, the entire traditional lighting industry growth rate is gradually slowing down, but the intelligent lighting market has a very large growth potential, in the smart home market segments, the overall intelligent lighting growth of 27%. Intelligent lighting technology has gradually matured, the development trend of intelligent lighting from intelligent to intelligent development, the past intelligent lighting is mainly to meet the illumination, brightness, to according to the environment, brightness needs, physiological and psychological characteristics, etc., now more focused on creating a healthy, comfortable, convenient, energy efficient and other beneficial to physical and mental health of the light environment, around the human needs of human-centered lighting has become the future direction of development of lighting;. From wired to wireless trend development, WiFi, ZigBee, Bluetooth, LoRa, NB-IoT wireless communication technology has many advantages such as fully automatic network, convenient connection and control, strong expandability, etc. Of course, Hongyan is more optimistic about the combination of wired and wireless in the future; from indoor to outdoor, the development of IOT and wireless communication technology, let the intelligent lighting from indoor all-scene to From indoor to outdoor, the development of IOT and wireless communication technology will let the intelligent lighting go from indoor all-scene to indoor and outdoor all-space interconnection.

Digital upgrade of the path program

Under the background of the new era, the industry is generally a bit anxious. In the face of the future development of the industry, I think it must be towards the interconnection of everything, towards the wisdom, digital upgrade, how to realize the path of digital upgrade?

In recent years, Hongyan has also done a lot of exploration. When talking about intelligent lighting, we must not leave a big background, the reason why intelligent lighting can go from the store to the market is from the maturity of intelligent home system. As the founding brand of 86-type switch and socket in mainland China and the pioneer of intelligent lighting, in March 2016, Hongyan proposed to “make the intelligent panel (switch and socket) into the entrance, platform and terminal of intelligent home”, around security monitoring, intelligent lighting, energy management and other user needs. Nowadays, more and more people think that smart panel (switch and socket) is the best entrance of smart home, and it ranks first with cell phone app. After putting forward this concept, Hongyan opened the path of digital upgrade. After several years of transformation, Hongyan became the most recognized smart panel brand by integrators, and has the largest number of patents and the most complete product items in the field of smart panel in China, such as winning Kerry’s “2020 China Real Estate Digital Power TOP20 Technology Leader Enterprise” and “2020 Top 10 Whole House Smart Home Brand Award” “2020 China Real Estate Smart Home Award” ……

So, what are the two major paths of digital upgrade? Hongyan summed up through years of exploration: on the one hand, it is the digital upgrade of products; at present, the three programs for traditional lighting fixtures to realize intelligence are: intelligent controller + traditional lamps and lanterns, intelligent power supply + traditional lamps and lanterns, AI voice module + traditional lamps and lanterns. On the other hand is the construction of digital platform.

In the era of Internet of everything, how to make the digital platform control is the focus, from the smart home is also not only a single control of a lamp, but the control of the whole scene, which all rely on the digital platform. On the one hand, Hongyan created a digital platform architecture for B-end customers combining advanced proximity communication technology, sensing technology, artificial intelligence technology, dimming technology, cloud computing technology with traditional LED lights to provide digital management platform for scenes such as smart park/education/office/hotel. On the other hand, Hongyan has established a new Hongyan Smart Park with an area of 160,000 square meters as the digital lookout for Hongyan Smart Park. Third, Hongyan also has device management tools for end users, users can create one or more families and design differentiated authority for different members; freely add and manage all kinds of intelligent devices including lighting products; remotely switch on and off lamps and lanterns, dimming and color, timing control, energy management; customize various scenes such as going home, leaving home, meeting guests and so on according to life habits to realize integrated management. Set up the service terminal entrance, users can buy new products or submit operation and maintenance requirements in the APP. Fourth, Hongyan also has a digital management platform for lighting manufacturers, covering equipment sales management, user portrait management, equipment use management, scene use management, APP activity management and other functions.

Business model innovation

A new technology will certainly give birth to a new business model, digital transformation also includes a new digital business model innovation. In the background of digitalization, Hongyan summarizes as three major events: firstly, building an industrial IOT platform under the framework of Zhi+APP, secondly, a new O2O retail platform under the framework of Customer+APP, and thirdly, an online customer service platform under the framework of An+APP, through creating a digital business model and empowering industry partners, so that the company level, channel level and family level can realize interconnection on the same platform. In 2021, Hongyan will continue to focus on the construction of offline intelligent home life, and through digital empowerment, implement the new channel model of “light asset, heavy experience and big service”. The new model is to connect online and offline comprehensively.

In the future, Hongyan’s digital transformation path will take “1+X+N” as the core, and build a distributed IoT platform enterprise with the core competitiveness in the field of edge computing.

In the future, we will use digital, technology and rule of law system to promote and help the Internet platform, and traditional manufacturing enterprises should cooperate and innovate, compete fairly, and create the future together.

The main drafter Liang Xiuying, Lin Jinfill, Zhou Ding, Chen Songbo, Cao Xiaobing, Guo Pengxin, Zhao Zhenyu, Wei Bin, Zhang Junbin, Ni Wei, Zhu Feibiao, He Feilong, Zheng Dong, Cai Hong, Xu Qian, Sheng Yulin, Dong Yongyang, Ding Qing, Peng Yanyan, Zhang Minan, Zhao Yuejin.

LED flat panel light is one of the main varieties of indoor lighting products, is a new type of lighting using LED light source, flat light-emitting lamps, with simple design, uniform illumination, comfortable and soft light, good lighting effect, widely used in hotels, conference rooms, factories or offices, commercial, residential or public facilities, schools, hospitals and other places.

In recent years, LED flat panel lamps have replaced double-ended fluorescent lamps and grille lamps at a significantly faster pace, and the market share has expanded significantly. The “Energy Efficiency Limits and Energy Efficiency Grades for LED Flat Panel Lamps for General Lighting” provides for energy efficiency grades, energy efficiency limits and test methods for the current large number of LED flat panel lamp models, and as a mandatory national standard will actively promote the improvement of energy efficiency of LED flat panel lamp products and lead the progress of energy-saving technology of related enterprises, which will not only provide a basis for the implementation of energy-saving certification, energy-efficiency labeling and the leader of LED flat panel lamps. As a mandatory national standard, it will not only provide the basis for the implementation of national energy-saving policies such as energy certification, energy efficiency labeling and leader system for LED flat panel lamps, promote the healthy development of LED flat panel lamp industry, accelerate the energy-saving transformation of indoor lighting systems, enhance the international competitiveness of LED flat panel lamp products, provide support for the promotion and application of semiconductor lighting technology and the comprehensive promotion of key projects such as the upgrading of lighting systems, but also provide the basis for the supervision and inspection of LED flat panel lamp product quality, thus strengthening the standardized management of the market To guide the orderly competition and promote the healthy development of the industry.

On January 6, the “Jingtai Semiconductor Display Project” of Jingtai Corporation signed a contract with Pinghu Park of Zhangjiang Yangtze River Delta Science and Technology City. The total investment of the project is 5.1 billion RMB, with a total land area of 83.3 mu. After the project is completed, the annual output value is expected to be 10.8 billion RMB, and the annual tax payment is 794 million RMB.

It is reported that “Jingtai Semiconductor Display Project” is invested and constructed by Shenzhen Jingtai Co. The company is a national high-tech enterprise specializing in the R&D, production and sales of LED packaging and application products. From 2017 to 2019, Jingtai achieved operating revenues of RMB 912.9206 million, 109.05726 million and 110.18313 million, and net profits attributable to the owners of the parent company were RMB 62.470 million, RMB 8.45399 million and RMB 8.599 million, respectively, The net profit attributable to the owners of the parent company was RMB 62,470,000, RMB 84,539,900 and RMB 89,531,500 respectively.

The person in charge of the project introduced that the “Jingtai Semiconductor Display Project” settled in Pinghu Park of Zhangjiang Yangtze River Delta Science and Technology City will focus on the production of Mini/Micro LED, with a proposed investment of 3,500 Mini/Micro LED product lines.

02
Jinlu Optoelectronics’ 1.1 billion LED related project started in Zhengzhou

On January 4, Zhengzhou City, Henan Province held the first batch of 2021 major projects focused on the groundbreaking ceremony. At the ceremony, a total of 209 major projects with a total investment of 138.11 billion yuan were started centrally, involving intelligent manufacturing, infrastructure construction, people’s livelihood and social undertakings, etc.

China (Zhengzhou) Intelligent Sensing Valley Start-up Area Project, Zun Shen Optoelectronics 15 million pieces per year flexible display module project, Huaxi Optoelectronics flexible display circuit board and soft and hard multilayer high precision circuit board project, Zhengzhou Jinlu Optoelectronics home appliance supporting production project and many other projects participated in this groundbreaking ceremony.

Among them, Zhengzhou Jinlu Photoelectric Appliance Supporting Production Project is invested by Shanxi Jinlu Group, with a planned total investment of 1.1 billion yuan, covering an area of about 160 mu, and with an annual output of 8 million sets of home appliance injection parts and LED display components. The first phase of the project covers an area of about 40 mu for the construction of home appliance accessories, and the second phase covers an area of about 120 mu for the construction of LED display components.

03
Lanzhou will invest 1 billion yuan to transform 30,000 ordinary street lights in Chengguan District into intelligent street lights

On January 4, Lanzhou URA held a construction project promotion meeting in 2021, aiming to invite people from all walks of life to participate in the investment and construction of Lanzhou’s old city transformation, new infrastructure, urban renewal and new era environmental protection industry projects. The projects promoted include the first phase of the renovation of old buildings in Chengguan District, the Lanzhou City “Smart Street Light” project and the Lanzhou City Recycling Economy Industrial Park project, with a total investment of about 4.202 billion yuan.

Among them, the “intelligent street light” project intends to replace the existing ordinary street lights in Chengguan District of Lanzhou City with “intelligent street lights”, with a total of about 30,000, with an investment of about 1 billion yuan, starting with Hezheng Road as a pilot, followed by the construction of Qingyang Road, Zhongshan Road, Jiuquan Road, Nanchang Road, Tianshui Road, about 495 intelligent street lights, and later will gradually implement the remaining street lights of other main roads in Chengguan District, eventually achieving full coverage of intelligent street lights in the four main districts of Lanzhou City.

The construction includes street light lighting, mobile communication, environment perception, video monitoring, emergency help, information release, public WiFi, new energy vehicle charging, public facility management and other functions, and provides intelligent management and intelligent applications for daily operation of street lights with Internet of Things, big data and artificial intelligence technology as the core, such as intelligent operation and maintenance, abnormal crowd perception, emergency management and so on. The system platform provides visual display and management, which facilitates users to grasp the operation status and data in real time and manage more efficiently and safely.

04
Foshan, Guangdong Province will invest 260 million yuan in two main roads to implement the night-time economic environment creation project

Foshan City, Guangdong Province was named as one of the top 20 cities in 2020 China’s nighttime economy at the end of 2020. In recent years, Foshan has vigorously promoted the development of nighttime economy. At the same time, relevant policies and measures were introduced, and it is planned to spend three years to cultivate, build and enhance a number of high-quality night-time economy clusters and night-time economy demonstration points.

At present, Foshan City has launched a number of night-time economic environment creation projects. Among them, including Lingnan Avenue, Jihua Road, two projects. The construction site is located in Chancheng District, Foshan City, and the total investment is expected to be about 260 million yuan, of which the engineering cost is about 230 million yuan.

It is reported that the city of Foshan proposed ten major tasks to play the “night Foshan” brand. Including the creation of “night banquet” restaurant brand, to create a “night tour” the first line, to create a “night appreciation” city nodes, to create a “night shopping night shopping” consumer shopping district, “night travel” special scenic spots, “night performance” audio-visual theater, “night health” kung fu city, to create “night product” cultural venues, “night reading” learning book bar, “night accommodation” boutique hotels, etc.

The 20th anniversary, the significance of the promotional film. As soon as the film was released, it won many customers, users and partners who have grown up with the small tool ghost all the way to praise! So, what makes the film resonate with the audience and trigger the brand’s centripetal force?

Creative and unique

The brand label is stunning

From creativity, style concept, to narration screen determination, and then formal shooting, post-editing, the small tool ghost brand film took six months to complete. Abandoning the traditional narrative of corporate videos, the film uses the analogy of “Genesis” as the introduction and opens up the creativity in a magnificent way! “God created the world in 7 days, using light to illuminate the earth ……” to echo the mission of bringing light to the users with the creation of the Small Tools Ghost brand.

The film is narrated in first person, combined with the brand’s 20-year evolution, and portrayed by a young and strong male actor, with a strong narration, fully shaping a tough, sunny brand image, a beautiful symbol of the small tool ghost in its prime, stable and energetic. Compared with traditional corporate videos, such as a straightforward presentation of corporate honors and hardware, this creative and expressive form is subtly implanted with various brand labels and brand elements, which is more extraordinary and out of the homogeneous framework, making a deep impression on people who have seen it, which is a very stunning and innovative presentation in the lighting industry.

Intriguing copywriting
The whole film is elevated in tone

In less than 90 seconds, how does the small tool ghost associate “Genesis” with the brand? How does it clearly describe the brand’s characteristics? If you look at the details, it’s easy to see that the narration of the film is a highlight!

There are three subsections in the film, the opening narration about the chaos of heaven and earth, because there is light, so that the world has color and vitality, thus bringing out the lighting methods along with the continuous evolution of social development, “I am not the God who created the world, and I am not Edison who invented the electric light”, but my growth with the progression of energy-saving lamps to LED, completed from I am not the God who created the world, nor am I the Edison who invented the electric lamp”, but my growth with the progression of CFLs to LEDs has completed from “shining” to “famous inside and outside”. At the time of the audience’s great curiosity, officially unveiled the mystery, boasting “I am a small tool ghost! The simple and penetrating text narration, interlocking, rhythmic evolution, the small weapon ghost bright appearance.

And then, “born from energy saving, should LED constantly beyond!” The film again with rhyming narration to the “small tool ghost” brand image to flesh out and packaging! After the era of energy-saving lamps, to the LED technology gradually mature today, “focus on comfortable light, for colorful life light more possibilities”, is the small tool ghost is now practicing the mission. When the film is about to enter the end, the rhythm and momentum is once again heightened, echoing the first and last. Returning to the opening of God’s creation of the world in seven days, the analogy is that Small Tools Ghost has been focusing on lighting for 20 years. Twenty years, only one thing, with professional power for global users to deliver better quality lighting products, spread more comfortable light source, to do for life to create extraordinary “light source lighting experts!

Details worthy of scrutiny
The picture makes people can’t take their eyes off

In addition to the creativity and copy captured the hearts of many viewers and fans, the picture quality and detailing of the film also received a lot of praise, many fans said it was “comparable to a cinema blockbuster”. This is also due to the small tool ghost and the film production team to improve the film’s attitude.

Taking into account the characteristics of the lighting brand, the Small Artifacts promo was conceived in the early stages of creation to present the “beauty” of light in its entirety. The film opens with a dark-toned environment, and presents the aesthetics of the small tool ghost energy-saving lamps, LED lamps, and light colors with contrasting images, highlighting the texture of the light source and the advantages of the small tool ghost light source products.

The whole film is also worth recalling for its clever handling of details. The opening scene opens with a black tone, the male protagonist is also wearing a cloak out, mysterious and full of imagination. After the brand logo of the Small Artifacts Ghost is officially displayed, the hero removes the cloak and replaces it with a smart suit, which makes the whole film brighter and more beautiful.

Twenty years, with you, me and him, together we can accomplish the dream of “Shine Extraordinary”!

General Manager Ma Yunfei, Marketing Director Wu Sanchun and other leaders made an important annual summary and planning outlook, home marketing senior manager Cao Lei, commercial lighting marketing senior manager Feng Jiliang shared on the home, commercial lighting channels, the past year’s development and 2021 marketing planning made a detailed elaboration. About 2021’s new drama, also in this meeting dramatized, 2021 home, commercial lighting product planning, heavy unveiling, people shocked; the meeting also held a grand home, commercial lighting awards and award ceremony, the business is a commendation, but also an incentive; in short, this is an inheritance, the significance of an annual meeting, is a pledge since the establishment of Woodland professional lighting, will affect 2021 Chinese lighting market pattern.

To “professional” change to gather strength
Battle of 2021

In the name of professionalism, create a huge industry! In his annual summary and planning, Ma Yunfei, general manager of Woodland Professional Lighting, mentioned that building a professional lighting sales company is the mission and positioning; it needs to be achieved from professional, service-oriented, channel-oriented three dimensions. In the team building, need to be in the professional, independent, complete team operations, flat operating system and other levels to build. To this end, the organizational structure of professional lighting in 2020 has been changed, and the product system has been adjusted. All this is to achieve faster and better development.

Ma Yunfei, general manager of Woodland Professional Lighting

He also talked about the 2021 home, commercial lighting channel marketing planning and adjustment, as well as the professional lighting sales team adjustment requirements, product development direction, the overall design architecture and other aspects of planning.

Whether it is the team, or products; all reflect the theme of “change to gather force mission new Sen”, from the “professional” efforts, call on all colleagues to meet the common battle full of hope in 2021.

We are going in the same direction
It is the right time to start the Year of the Ox

Wu Sanchun, director of professional lighting marketing

Woodland professional lighting marketing director Wu Sanchun made a summary of the marketing of 2020, from sales data, the completion rate of each province, market sales growth and other levels of the summary of the lighting market and Woodland professional lighting market positioning for in-depth analysis, and proposed 2021 market strategy: focus, precision, innovation, from the solid product base, channel base, marketing base, team base, and operators and agents to maintain the same direction, concentric, peer; and proposed to expand the home channel, commercial lighting channel specific goals.

Quality leaps up again
2021 new products unveiled

The meeting also made a detailed summary and planning of professional lighting home channel and commercial lighting channel, home marketing senior manager Cao Lei, commercial lighting marketing senior manager Feng Jiliang reviewed the key work in 2020, reviewed the relevant market issues, made an analysis of the market and shared the market strategy for 2021. The descriptions were meticulous, clarified the tasks, hit the pain points, provided the methods, conveyed confidence, clarified the steps for the 2021 market fight, and cleared the doubts and obstacles.

In the afternoon of the same day, product managers Wang Liao and Luo Hongyan shared their product planning for home lighting and commercial lighting in 2021. The whole line of 3C standard various kinds of lamps and lanterns, mainly Nordic minimalist, modern minimalist, European style and new Chinese style, became the main focus of home lighting channel in 2021, while the whole series of commercial lighting products were stunning with excellent quality, details and design configuration.

Quality has become the focus of this meeting to talk about, “professional lighting quality control report” keynote speech, as well as all kinds of specific products in the design and configuration to improve and other topics, long time to occupy the second half of the meeting, due to too professional, not to repeat.

Award scene

The meeting also held a grand home, commercial lighting awards and medal ceremony, the outstanding operators were commended, the representatives of the operators present have spoken, the Woodland professional lighting 2021 planning deep praise, and said they will go all out to fight the Year of the Ox!

“Change Gathering Force Mission New Sen”, the professional reached, will become a huge industry. 2021, Woodland professional lighting to the total group as a strong backing, inward force, outward expansion, will play the brand again leap grand music.

Trend one: plant lighting

Where will China’s lighting go next year? I think the first thing to mention is plant lighting. Perhaps many people do not think of plant lighting, but from the central 2021 economic eight key work, it is proposed to pay attention to the “seeds and land” problem, plant lighting in the seeds and land can play a huge role. I recently went to see the Chinese Academy of Sciences Institute of Botany, Hangzhou enterprises, and Japanese companies and learned that the United States and Canada industrial hemp liberalization and the performance of the epidemic house economy, driving the entire plant lighting fire.

Plant lighting is the reason why I listed the first trend, mainly from three major aspects: First, the maturity of the technology, Chongqing friends have been the concept of plant lighting and products to more than 230 schools, which is the first step to success so that students from an early age to know the growth process of plants. Second is the recent CCTV broadcast, China’s border guards are also using LED-based vertical three-dimensional growth of plant boxes to ensure that border guards can eat green vegetables in the snowy areas of the mountains. Third, from the national level, by promoting plant lighting and the agricultural community to join forces with academician Yuan Longping to learn, as the LED community should contribute. In the course of the visitors found that even superb agricultural scientists, are still very unfamiliar with semiconductor lighting, which requires the lighting community to be more proactive in cross-border integration with the agricultural community scientists, seed breeding, further improvement of barley and wheat will have a driving effect. The future of greenhouse planting is also a major upgrade, not only to save land but also to ensure that the seeds are excellent, as well as the production of healthy crops.

Trend two: ultraviolet lighting

With many countries announced that the “second wave” of the epidemic, and the emergence of the new coronavirus mutation, the harm to humans is quite large, ultraviolet lighting and happens to have a germicidal function, Osram, Philips, and other companies have launched the ability to kill the “new coronavirus” of ultraviolet lighting I believe that UV lighting will have further development. One, the traditional ultraviolet mercury lamp will have good prospects, its advantages are still obvious; second, UV-C LED promising, of which Japan and Asia’s level is high, the external quantum reached 3.5%, expensive and difficult to popularize. Yuanrong, LG, Sanan, and other companies are also doing well, only at about 2%. Third, silicon-based UV-C LED will come out, the efficiency will have several times higher, with greater competitiveness.

Trend three: intelligent lighting

In 2021, the rise of intelligent lighting will be higher. On the one hand, driven by the integration of win-win, the pace of development of smart home will be faster, will pay more attention to the whole house regulation in the electric curtains, combining sunlight and artificial light. Lutron began to do this aspect of the layout 26 years ago, called total dimming or total lighting. On the other hand, intelligent lighting in the field of commercial lighting will be further expanded, which is related to human factors lighting, through the need for light to mobilize people’s enthusiasm. The general manager of a company in Zhejiang told me that it has invested $100 million in this field. 2020 from the international has made a profit. Furthermore, at the hotel level, the latest intelligent lighting products will first be used in five-star hotels. 2021, both two, three, and four-star hotels will be used in intelligent products. Of course, intelligent lighting will also be used in many other areas, such as museums, headquarters buildings, etc.

Trend four: quality light source

China is not only the production of LED manufacturing power but also the manufacture of high-quality light source power. For the development of LED will also experience an era, in addition to talking about the high apparent finger, there is a new definition: pure LED. currently, China’s Professor Jiang Fengyi research out of the golden yellow light, is zero blue light, no phosphor pure LED. currently, there is an international determination, will be pure LED as the ultimate semiconductor lighting with light, which is worth looking forward to.

Trend five: immersive lighting

Immersion is a more popular trend in recent years, which is related to lighting, and more than lighting. Recently, I found that immersive lighting and display have a great relationship, “lighting, display, projection,” the combination of the three constitute the hardware of immersive lighting, but more important is the software, that is, the content. The so-called immersion is to let people in these display scenes to feel the depth of content. If the immersive lighting used in kindergarten, elementary school, secondary school teaching, will allow students to have a deeper understanding, which is inseparable from the deepening of the content, which requires true cross-border integration, and AR, VR closely combined. From the perspective of domestic enterprises, Lazard, Chau Ming Technology, and other enterprises are using display and lighting to make good results.

Trend six: cultural tourism lighting

From 2020 to see the cultural tourism lighting orders over 100 million is not a lot, which may become the new normal for the development of cultural tourism lighting. For cultural tourism lighting, I agree with a concept proposed by President Shen Wei of Hangzhou, called micro-innovation. In fact, the accumulation of micro-innovation is a big innovation, which is also in 2021 in the field of considerable attention. Nowadays, lighting designers have changed a lot, growing in the “negation of negation“. For example, a few years ago the popular mountain lighting, now proposed never to destroy the green mountains and water as a premise to create cultural tourism lighting, which I agree with both hands. Culture and tourism lighting or lighting up the city with innovative techniques. Cultural and tourism lighting to do more small pieces, do more with some iconic, classic works, rather than the more lights to do them better, which is very easy to lead to the city lighting a thousand cities.

Trend seven: together with the pole

As lighting people need to take the initiative, “my territory I make the master“, we have to do street lights +, do not give up their positions. But how to do the addition, which requires lessons learned, can not blindly add features, the more features, in turn, the more difficult to coordinate. The street light from a single light to full control, which is already very big progress. In addition, the rules of the game of the combined pole have changed, but also need to be noted. In 2020 a tender in Shanghai, the overall 1.7 billion. None of the seven units that won the tender was a lighting company, the reason is that it does not require a double-A qualification, but a road construction qualification, how should lighting companies respond after this game rule change? How to get to know strategic partners, how to do a good supplier, this may be the problem we have to face. Sitting on the sidelines will not have a way out, to change to adapt to the future.

Trend eight: professional lighting

There are several domestic companies doing professional lighting that has grown well this year, some people believe that the development of professional lighting has reached the top. Today the situation is very different, professional lighting has a lot of space, but what place to start, personal recommendations to take the lead in making digital lighting, coupled with sensors and Internet links, lighting is only one part of the professional lighting to the direction of digital lighting extension may be a broader space for development. Highly sophisticated market segments will have room to expand, just need to find it.

Trend nine: platform

For lighting, people will be an opportunity. Leaving aside platforms such as Tmall, Taobao, Jingdong, Poundland, building their own special platform, or will bring new opportunities to the lighting industry. If some companies have enough strength, they can also open their own mall platform, online traffic is important, and the lighting industry can not be an exception. Today, many different areas of brand companies are selling lighting, but the manipulation of lighting people, just pay the brand fee. It can be seen in order to seize the market, the brand manufacturers also gradually began to “let go”, of course, this is relatively nice rhetoric, hard to hear a little is “degenerate”, in fact, this method can not last.

Small and medium-sized enterprises can combine their own characteristics, create a small platform, the use of Jitterbug, fast hands for live goods, etc., have the characteristics of the product online can also form a certain fan base, attracting more and more people, especially after 95, 00 like online shopping, the lighting industry can not lag behind, must keep pace with the times, the cultivation of the lighting industry net red is possible.

Trend ten: cycle

Among the double cycle to focus on the inner cycle, China is not only a big manufacturing country, but also a big market, is currently the world’s second-largest market, will also become the world’s largest consumer market, lighting companies can not let go of this singing stage. In addition, the situation abroad after the epidemic has been a big change, “the world manufacturing see China, Chinese products sold worldwide”, lighting is no exception. We have not only achieved by last year’s from negative to positive, in 2021 will achieve positive to positive, has been in a positive direction. Mainly optimistic about two points, one is the recent signing of the RCEP 15-nation agreement; second is the epidemic despite the rebound, but the vaccine for the epidemic has been launched, I believe that the epidemic will certainly be contained in 2021. In the case of the epidemic has not been completely contained, more need for Made in China, more need for Chinese lighting, even if the epidemic is under control, Made in China, Chinese lighting will play a leading role, this is the inevitable trend, will not change.

The above is my judgment on the top ten trends of Chinese lighting in 2021 for your reference. 2021 is a more challenging year, but also we are more able to win good results in the year. Let’s work together, not only to make good lights for Chinese people, but also to contribute good Chinese lights for the people of the earth.

Overview 

APA102C are using SPI, and WS2812B their well-known proprietary protocol. There are more libraries for WS2812B than for APA102C and the WS2812B is better known in the community. The APA10C2 SPI protocol is faster, for example, if you want to build a video display device. Otherwise, I’d use the WS2812B as it is better to know and support.

 ws2815 are the same as ws2812 but 12v which helps with powering them over longer runs plus they have an additional data line for redundancy so if one led dies the rest are not affected after it.

If you’re looking for a high-quality LED that can handle longer runs and provide redundancy in case of failure, the WS2815 is a great option. These LEDs are powered by 12v, which helps to prevent voltage drop over longer runs. Additionally, the WS2815 has an additional data line for redundancy, so if one LED fails, the others will continue to function properly. MSHLED offers a wide selection of WS2815 LEDs in a variety of colors, so you’re sure to find the perfect one for your needs. Check MSHLED WS2815 LED Strip in our product, You will find the feeling about the benefit of ws2815.

APA102C: 20+ kHz PWM. Internal LED chip

APA107: 9 kHz PWM.Internal LED chip

HD107s: 26+ kHz PWM (the upgrade of APA107).Internal LED chip

SK9822: 4.7 kHz PWM. Internal LED chip

WS2815: 2kHz PWM, Internal LED chip

WS2813: 2kHz PWM, Internal LED chip

Apa102c is the same as ws2812b, ws2811, just chip and output wire are different, APA102 Has data and clock, quality is stable too, whose PMW frequency Speed is much better than sk6812 and WS2812B, use big project it is better to use SK9822 and apa102, those who have data and clock, but those led chip, sometimes have a problem, one led is broken another will be affected, now WS2815 and WS2813 led to come out, which one led is broken.

APA102C VS  APA102 VS APA107S

• APA107 RGB LED is a type ic for the three-color RGB Diming control strip and

string, This ic uses the CMOS process to provide three-color RGB LED output

driver to adjust the output with 256 grayscale and 32 brightness adjustment, APA

with 2 signal output ways, one is the clock, another is data, the clock and data is

synchronized, so that the crystal cascade piece of output movement is

Synchronized

• The APA102C comes in a package very similar to the WS2812, while the APA102 comes in a package with an increased metallization area to improve heat conduction.

• APA102: another SPI-based chipset, looks promising, packaging similar to the WS2812, but potentially much higher data rates.APA102 uses a standard two-wire SPI protocol – one clock line and one data line. Each LED has two inputs and two outputs which can be daisy-chained. At the first sight, this may seem wasteful, but it has the advantage of being supported by a standard microcontroller periphery and it is insensitive to timing variations. Due to the critical timing requirement, it is not possible to control the WS2812 from SOCs with multitasking operating systems, such as the Raspberry Pi. This should not be an issue with the APA102. Furthermore, the data can be transferred at an almost arbitrary clock rate. I was able to control the LEDs with a 4 MHz SPI clock without any hitch. APA102C does many items strip, check our APA102C LED Strip, you will find one type that is suitable for your project.

WS2812B vs WS2811 vs SK6812

WS2812B: The most well-known chip currently is the ws2812b chip. This chip became very famous partly because Adafruit gave it the name “Neopixels” and made it available to the general public a few years ago. They also did a lot of work in creating easy-to-use libraries for Arduino-based controllers. A big advantage of this LED chip compared to its predecessors is that this chip houses all the parts needed inside of the actual LED chip itself. Since their introduction, they have quickly become the most affordable LED chip and are readily available from lots of for cheaper prices than Adafruit tends to sell them. Quality-wise there isn’t too much of a difference between vendors since all LED strips and LEDs are manufactured by only a handful of manufacturers around the world. It is a 5V chip. MSHLED WS2812b LED Strip light is definitely a great choice for anyone looking for an affordable and good-quality LED strip.

WS2811:MSHLED WS2811 LED Strip light is a chip that was released before the ws2812b series. LED strips with this variant use an external chip that controls the connected LEDs. Most of these have been replaced by the ws2812b variant because it’s easier to integrate into a product but where size isn’t so much a limitation or another type of LED is desired then a surface mount one the ws2811 chip is still used. For instance, Christmas light style LEDs still often use the ws2811 because they use a different LED and the larger form factor of the chip isn’t a problem in that application. An advantage of the ws2811 is that it can also be used with 12v power (in certain configurations) but mindful though, sometimes those are only addressable per 3 pixels on the strip instead of 1! MSHLED WS2811 LED Strip light is great for those who want to save space and money.

SK6812: 5V LED Chip, a new competitor from the last 3 years or so. This chip is 100% compatible with the ws2812b and is basically a clone of it. It does however introduce interesting features such as RGBW support by adding an extra dedicated white LED for this inside of the package. Not all software supports this but if it does, it enables a whole new color pallet by mixing all the colors + white. This chip runs PWM at about 1.1kHz making it better in the regard to the ws2812b too.

WS2815 vs GS8208 

WS2815: A new chip from the creators of the ws2812b and compatible with the same protocol. The main improvements are a higher internal PWM frequency (around 2kHz but some datasheets also state 8kHz), 12v compatible (5v logic signal), and dual signal wires so that if a chip gets damaged the signal should still reach all other chips. The downside of running 12v is that it often needs to “burn off” power depending on what is being displayed. This causes ws2815 to use more watts than a ws2812b running the same pattern. It is a 12V led chip. breakpoint transmission, this feature ensures that the rest of the LEDs in a strip still work even if one or more pixels develop a bad IC

GS8208:A new contender in the Digitally Addressable LED chip market. This chip is 12v compatible, has dual data lines for redundancy purposes, and a unique feature where if you do not provide a data signal it will start playing a test pattern on all the LEDs. It features a global 8kHz PWM frequency with constant current drivers per color making it a lot better flicker-wise than other strips. If you don’t send any data to the strip it will go into a test mode displaying various patterns, this stops once a data signal is detected. The data signal is ws2812b (clockless) compatible. It is a 12v chip. breakpoint transmission, this feature ensures that the rest of the LEDs in a strip still work even if one or more pixels develop a bad IC

Conclusion

To be more easily understood, you can see the detail of MSH WS2811 LED Strip Light, WS2815 LED Strip Light, WS2812B LED Strip Light and APA102C LED Strip Lighting. 

If you are looking for a quality and reliable LED Strip Light, please do not hesitate to contact MSHLED. We offer a wide range of LED Strip Lights that are perfect for your needs. Our team is here to help you find the best LED Strip Lighting for your business or project. Don’t miss out on our great deals – contact us today!